Commercials can be funny, they can be heart wrenching, and they can be … let’s face it, obnoxious! But no matter what the content, they have something in common…they are all selling something. It’s just a matter of degree. Here’s a look at the difference between hard and soft sell. I got this note about…Read more
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As a card carrying overachiever, I remain convinced that if I follow all the rules, I'll win every audition. The following audition experience may be the beginning of a new rule for me: less is more. It was for a Yahoo! video -- they were seeking an office worker who liked to steal office supplies. Although this…Read more
Yay you! You've completed your demo reel, and now you're ready to distribute it to the world. But first…create the most important piece of marketing you'll ever do…the cover art and text that go on the CD case and disc. Here are some considerations about what to include. Text Elements to Consider FRONT COVER NAME…Read more
When I was a kid, I believed that Vice Cops would arrest me if my bra strap showed outside my tank top. These days, that shame has turned to chic. Jeans with holes in them? Everyone knew that you cut them off and they became shorts. Today we pay extra for distressed denim. Is this…Read more
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